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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you realize this?
Paving Contractor Marketing Strategy
What are the definite ways you are going to draw on in order to market your Paving Contractor business to your existing and probable clients. You can what's more add the expenditure involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a method to go for Paving Contractor patrons you may draw on long tail keyword search phrases to a certain extent than short generic words. This ought to drive down your PPC expenditure as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Paving Contractor Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out regarding your services and products to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your advantage? Are you able to keep your costs lower than your rivals so that you are always the cheapest? Do you have a prime position? Are you the first or the only one to provide a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can pay a visit to this website and get more info on the subject of putting your Paving Contractor business online.
Sales Strategy
How are you going to acquire sales for your Paving Contractor business in the first place and how are you going to boost or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to create an affiliation with your clients to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Paving Contractor business proposal to assist you.
Management Summary
Management Team
Who are the central players in your company?
Paving Contractor Organizational Structure
What is the structure of your company - who is in charge of each department within your organization?
Personnel Plan
This should be a list of everybody in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to alter in the future or not.
Paving Contractor Financial Plan
Will you bring all your own funding or will it be a mix of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Paving Contractor Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Paving Contractor Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Paving Contractor Cash Flow
You ought to have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to involve all your essential information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Paving Contractor Business?
Paving Contractor Business Plan Page 1 | Paving Contractor Business Plan Page 2
Useful Paving Contractor Resources
Paving Contractor Marketing Plan | Paving Contractor Equipment | Paving Contractor Online
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