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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you attain this?
Petrol Station Marketing Strategy
What are the tangible methods you are going to use in order to promote your Petrol Station business to your present and potential patrons. You can also add the outlay involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a means to go for Petrol Station patrons you may perhaps draw on long tail keyword search phrases preferably than succinct generic words. This ought to condense your PPC expenditure as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Petrol Station Pricing Strategy
What policy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out about your services and products to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your benefit? Are you capable of keeping your costs lower than your competition so that you are constantly the cheapest? Do you have a prime position? Are you the originator or the only one to supply a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can pay a visit to this website and get more info with reference to putting your Petrol Station business online.
Sales Strategy
How are you going to acquire sales for your Petrol Station business in the first place and how are you going to intensify or uphold sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to encourage a relationship with your clients to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Petrol Station business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your company?
Petrol Station Organizational Structure
What is the structure of your business - who is the manager of every department in your business?
Personnel Plan
This should be a list of each person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Petrol Station Financial Plan
Will you deliver all your own funding or will it be a mix of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Petrol Station Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Petrol Station Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Petrol Station Cash Flow
You should have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to contain all your chief information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Petrol Station Business?
Petrol Station Business Plan Page 1 | Petrol Station Business Plan Page 2
Useful Petrol Station Resources
Petrol Station Marketing Plan | Petrol Station Equipment | Petrol Station Online
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