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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you go about this?
Plastic Machinery and Equipment Company Marketing Strategy
What are the actual ways you are going to use in order to promote your Plastic Machinery and Equipment Company business to your present and probable patrons. You can as well add the overheads involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your customers better. For example if you are using Pay Per Click as a procedure to target Plastic Machinery and Equipment Company customers you may draw on long tail keyword search phrases rather than short generic words. This should cut down your Pay Per Click expenditure as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Plastic Machinery and Equipment Company Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out concerning your services and products to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your benefit? Are you capable of keeping your overheads lower than your competitors so that you are continually the cheapest? Do you have a first-class location? Are you the first or the only one to supply a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can go and see this website and get more information with reference to putting your Plastic Machinery and Equipment Company business online.
Sales Strategy
How are you going to get sales for your Plastic Machinery and Equipment Company business in the first place and how are you going to expand or uphold sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to create a rapport with your customers to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Plastic Machinery and Equipment Company business proposal to assist you.
Management Summary
Management Team
Who are the major players in your company?
Plastic Machinery and Equipment Company Organizational Structure
What is the hierarchy of your company - who is the manager of every division in your company?
Personnel Plan
This ought to be a record of each person in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Plastic Machinery and Equipment Company Financial Plan
Will you deliver all your own funding or will it be an assortment of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Plastic Machinery and Equipment Company Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Plastic Machinery and Equipment Company Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Plastic Machinery and Equipment Company Cash Flow
You ought to have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your necessary information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Plastic Machinery and Equipment Company Business?
Plastic Machinery and Equipment Company Business Plan Page 1 | Plastic Machinery and Equipment Company Business Plan Page 2
Useful Plastic Machinery and Equipment Company Resources
Plastic Machinery and Equipment Company Marketing Plan | Plastic Machinery and Equipment Company Equipment | Plastic Machinery and Equipment Company Online
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