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Strategy and Implementation Summary
What is your common stratagem to make your business a winner and how will you achieve this?
Platinum Store Marketing Strategy
What are the tangible ways you are going to draw on in order to market your Platinum Store business to your present and potential clients. You can in addition add the expenses involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a strategy to go for Platinum Store customers you may draw on long tail keyword search phrases significantly than short generic words. This ought to shrink your Pay Per Click expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Platinum Store Pricing Strategy
What policy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out regarding your services and products to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your gain? Are you able to keep your costs lower than your opposition so that you are continually the cheapest? Do you have a first-class place? Are you the originator or the only one to provide a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can visit this website and get more information as regards putting your Platinum Store business online.
Sales Strategy
How are you going to generate sales for your Platinum Store business in the first place and how are you going to expand or sustain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to develop an affiliation with your customers to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Platinum Store business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your company?
Platinum Store Organizational Structure
What is the hierarchy of your company - who is the manager of every division within your company?
Personnel Plan
This ought to be a register of each person in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.
Platinum Store Financial Plan
Will you supply all your own funding or will it be a mixture of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Platinum Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Platinum Store Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Platinum Store Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to contain all your vital info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Platinum Store Business?
Platinum Store Business Plan Page 1 | Platinum Store Business Plan Page 2
Useful Platinum Store Resources
Platinum Store Marketing Plan | Platinum Store Equipment | Platinum Store Online
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