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Strategy and Implementation Summary
What is your common strategy to make your business a success and how will you complete this?
Polygraph Service Marketing Strategy
What are the concrete methods you are going to use in order to market your Polygraph Service business to your present and prospective customers. You can also add the expenditure involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a structure to target Polygraph Service patrons you may well employ long tail keyword search phrases significantly than succinct generic words. This ought to lessen your PPC costs as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Polygraph Service Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out as regards your services and products to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your gain? Are you capable of keeping your overheads lower than your rivalry so that you are continually the cheapest? Do you have a premier position? Are you the pioneer or the only one to supply a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can go and see this website and get more info about putting your Polygraph Service business online.
Sales Strategy
How are you going to acquire sales for your Polygraph Service business in the first place and how are you going to increase or sustain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to encourage an association with your customers to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Polygraph Service business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your business?
Polygraph Service Organizational Structure
What is the structure of your company - who is in charge of each department in your company?
Personnel Plan
This should be a roll of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Polygraph Service Financial Plan
Will you bring in all your own funding or will it be a combination of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Polygraph Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Polygraph Service Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Polygraph Service Cash Flow
You ought to have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your necessary info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Polygraph Service Business?
Polygraph Service Business Plan Page 1 | Polygraph Service Business Plan Page 2
Useful Polygraph Service Resources
Polygraph Service Marketing Plan | Polygraph Service Equipment | Polygraph Service Online
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