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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you realize this?
Pretzel Store Marketing Strategy
What are the authentic ways you are going to draw on in order to promote your Pretzel Store business to your existing and prospective patrons. You can furthermore add the costs involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can target your clients better. For instance if you are using PPC as a method to target Pretzel Store customers you might draw on long tail keyword search phrases to a certain extent than short generic words. This should drive down your Pay Per Click expenses as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Pretzel Store Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out about your services and products to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your advantage? Are you able to keep your expenses lower than your rivals so that you are continuously the cheapest? Do you have a prime site? Are you the pioneer or the only one to supply a service or product? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info as regards putting your Pretzel Store business online.
Sales Strategy
How are you going to get sales for your Pretzel Store business in the first place and how are you going to build up or sustain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to put together a relationship with your clients to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Pretzel Store business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your company?
Pretzel Store Organizational Structure
What is the hierarchy of your company - who is in charge of each division within your business?
Personnel Plan
This ought to be a directory of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Pretzel Store Financial Plan
Will you bring all your own funding or will it be a mixture of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Pretzel Store Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Pretzel Store Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Pretzel Store Cash Flow
You should have tables and charts to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your central info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Pretzel Store Business?
Pretzel Store Business Plan Page 1 | Pretzel Store Business Plan Page 2
Useful Pretzel Store Resources
Pretzel Store Marketing Plan | Pretzel Store Equipment | Pretzel Store Online
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