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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you accomplish this?
Printing Marketing Strategy
What are the authentic methods you are going to draw on in order to promote your Printing business to your existing and likely patrons. You can also add the costs involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your clients better. For example if you are using PPC as a way to go for Printing clients you may draw on long tail keyword search phrases preferably than succinct generic words. This should slash your PPC costs as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Printing Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out as regards your products and services to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your benefit? Are you capable of keeping your costs lower than your rivalry so that you are always the cheapest? Do you have a first-class site? Are you the original or the only one to supply a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to deliberate long and hard where your business is going to position itself. You can pay a visit to this website and get more info in relation to putting your Printing business online.
Sales Strategy
How are you going to generate sales for your Printing business in the first place and how are you going to expand or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to build up a relationship with your clients to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Printing business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your company?
Printing Organizational Structure
What is the structure of your company - who is the manager of each division in your business?
Personnel Plan
This should be a listing of everyone in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Printing Financial Plan
Will you bring all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Printing Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Printing Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Printing Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your key info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Printing Business?
Printing Business Plan Page 1 | Printing Business Plan Page 2
Useful Printing Resources
Printing Marketing Plan | Printing Equipment | Printing Online
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