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Strategy and Implementation Summary
What is your universal stratagem to make your business a success and how will you attain this?
Pro Shop Marketing Strategy
What are the tangible methods you are going to use in order to market your Pro Shop business to your present and likely customers. You can moreover add the overheads involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a system to target Pro Shop customers you might draw on long tail keyword search phrases considerably than short generic words. This ought to trim down your PPC expenditure as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Pro Shop Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out as regards your services and products to your likely patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your benefit? Are you able to keep your overheads lower than your rivalry so that you are continually the cheapest? Do you have a first-rate place? Are you the pioneer or the only one to provide a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can visit this website and get more information as regards putting your Pro Shop business online.
Sales Strategy
How are you going to get sales for your Pro Shop business in the first place and how are you going to increase or sustain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to encourage an association with your customers to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Pro Shop business proposal to assist you.
Management Summary
Management Team
Who are the central players in your business?
Pro Shop Organizational Structure
What is the structure of your company - who is the manager of every division in your organization?
Personnel Plan
This ought to be a register of each person in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.
Pro Shop Financial Plan
Will you supply all your own funding or will it be a fusion of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Pro Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Pro Shop Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Pro Shop Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should embrace all your critical info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Pro Shop Business?
Pro Shop Business Plan Page 1 | Pro Shop Business Plan Page 2
Useful Pro Shop Resources
Pro Shop Marketing Plan | Pro Shop Equipment | Pro Shop Online
Find a different business plan...