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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you go about this?
Property Investment Marketing Strategy
What are the tangible methods you are going to exercise in order to market your Property Investment business to your existing and potential customers. You can in addition add the expenses involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can seek out your customers better. For example if you are using PPC as a procedure to target Property Investment clients you may perhaps employ long tail keyword search phrases rather than succinct generic words. This should bring down your PPC costs as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Property Investment Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out about your products and services to your would-be patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your gain? Are you able to keep your expenditure lower than your competitors so that you are continually the cheapest? Do you have a first-class location? Are you the originator or the only one to supply a service or product? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to deliberate long and hard where your business is going to position itself. You can go and see this website and get more info about putting your Property Investment business online.
Sales Strategy
How are you going to pick up sales for your Property Investment business in the first place and how are you going to build up or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your prospective patrons and know the answers to likely questions they will ask you. How are you going to make a connection with your clients to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Property Investment business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your company?
Property Investment Organizational Structure
What is the hierarchy of your company - who is in charge of each division in your business?
Personnel Plan
This should be a listing of every person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Property Investment Financial Plan
Will you deliver all your own funding or will it be a combination of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Property Investment Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Property Investment Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Property Investment Cash Flow
You should have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your essential information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Property Investment Business?
Property Investment Business Plan Page 1 | Property Investment Business Plan Page 2
Useful Property Investment Resources
Property Investment Marketing Plan | Property Investment Equipment | Property Investment Online
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