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Strategy and Implementation SummaryWhat is your common approach to make your business a winner and how will you realize this? Pump Shop Marketing StrategyWhat are the genuine ways you are going to exercise in order to market your Pump Shop business to your existing and likely customers. You can in addition add the expenditure involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your patrons better. For instance if you are using Pay Per Click as a means to target Pump Shop patrons you could employ long tail keyword search phrases significantly than short generic words. This should diminish your Pay Per Click outlay as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy. Pump Shop Pricing StrategyHow have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to put into service to get the word out about your products and services to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some benefits above your competitors that you can exploit to your gain? Are you able to keep your expenses lower than your competitors so that you are at all times the cheapest? Do you have a superior location? Are you the originator or the only one to provide a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence? Web StrategyAre you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can pay a visit to this website and get more information as regards putting your Pump Shop business online. Sales StrategyHow are you going to acquire sales for your Pump Shop business in the first place and how are you going to increase or maintain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to develop an affiliation with your clients to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Pump Shop business proposal to assist you. Management SummaryManagement TeamWho are the key players in your business? Pump Shop Organizational StructureWhat is the structure of your business - who is the manager of each department inside your company? Personnel PlanThis should be a list of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not. Pump Shop Financial PlanWill you supply all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan? Pump Shop Break Even AnalysisHow long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples. Pump Shop Profit and LossYou can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you. Pump Shop Cash FlowYou should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis ought to involve all your essential information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors. Exit StrategyHow exactly are you going to sell your Pump Shop Business?
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