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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you go about this?
Racing Engine Shop Marketing Strategy
What are the real ways you are going to employ in order to promote your Racing Engine Shop business to your existing and possible patrons. You can as well add the outlay involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a approach to go for Racing Engine Shop customers you may well use long tail keyword search phrases to a certain extent than short generic words. This should condense your PPC overheads as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Racing Engine Shop Pricing Strategy
What strategy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out about your services and products to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your gain? Are you capable of keeping your outlay lower than your rivals so that you are continuously the cheapest? Do you have a superior site? Are you the first or the only one to provide a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info on the subject of putting your Racing Engine Shop business online.
Sales Strategy
How are you going to pick up sales for your Racing Engine Shop business in the first place and how are you going to increase or maintain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to encourage a connection with your customers to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Racing Engine Shop business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your business?
Racing Engine Shop Organizational Structure
What is the structure of your company - who is in charge of each division inside your organization?
Personnel Plan
This ought to be a listing of each person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Racing Engine Shop Financial Plan
Will you contribute all your own funding or will it be a mixture of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Racing Engine Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Racing Engine Shop Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Racing Engine Shop Cash Flow
You ought to have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your necessary information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Racing Engine Shop Business?
Racing Engine Shop Business Plan Page 1 | Racing Engine Shop Business Plan Page 2
Useful Racing Engine Shop Resources
Racing Engine Shop Marketing Plan | Racing Engine Shop Equipment | Racing Engine Shop Online
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