Free Radar Equipment and Supply Store Business Plan
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Strategy and Implementation Summary

What is your general stratagem to make your business a success and how will you attain this?

Radar Equipment and Supply Store Marketing Strategy

What are the tangible ways you are going to employ in order to market your Radar Equipment and Supply Store business to your present and probable customers. You can what's more add the expenditure involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your clients better. For instance if you are using PPC as a method to go for Radar Equipment and Supply Store customers you possibly will draw on long tail keyword search phrases significantly than short generic words. This should decrease your PPC expenses as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.

Radar Equipment and Supply Store Pricing Strategy

How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?

Check out this article on pricing up your products

Promotion Strategy

What promotion strategies are you going to put into action to get the sound out about your services and products to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?

Business Competitive Edge

Do you have some benefits over your competitors that you can exploit to your benefit? Are you able to keep your expenditure lower than your opposition so that you are always the cheapest? Do you have a prime site? Are you the original or the only one to provide a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?

Web Strategy

Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can pay a visit to this website and get more info with reference to putting your Radar Equipment and Supply Store business online.

Sales Strategy

How are you going to acquire sales for your Radar Equipment and Supply Store business in the first place and how are you going to build up or preserve sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to develop a relationship with your clients to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?

Formulating a good business proposal will increase your chances of getting a sale. Use this sample Radar Equipment and Supply Store business proposal to assist you.

Management Summary

Management Team

Who are the main protagonists in your business?

Radar Equipment and Supply Store Organizational Structure

What is the hierarchy of your company - who is in charge of every division in your business?

Personnel Plan

This ought to be a register of everybody in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.

Radar Equipment and Supply Store Financial Plan

Will you bring in all your own funding or will it be a mixture of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?

Radar Equipment and Supply Store Break Even Analysis

How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.

Radar Equipment and Supply Store Profit and Loss

You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.

Radar Equipment and Supply Store Cash Flow

You should have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.

Appendix

This ought to consist of all your vital information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.

Exit Strategy

How exactly are you going to sell your Radar Equipment and Supply Store Business?

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