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Strategy and Implementation Summary
What is your universal approach to make your business a success and how will you attain this?
Raw Food Cafe Marketing Strategy
What are the tangible methods you are going to use in order to market your Raw Food Cafe business to your existing and potential customers. You can moreover add the costs involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a approach to go for Raw Food Cafe patrons you might employ long tail keyword search phrases preferably than succinct generic words. This ought to decrease your PPC overheads as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Raw Food Cafe Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the word out about your services and products to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your gain? Are you capable of keeping your overheads lower than your rivals so that you are at all times the cheapest? Do you have a first-class locality? Are you the originator or the only one to provide a service or product? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information on the subject of putting your Raw Food Cafe business online.
Sales Strategy
How are you going to generate sales for your Raw Food Cafe business in the first place and how are you going to intensify or uphold sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to construct a relationship with your patrons to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Raw Food Cafe business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your business?
Raw Food Cafe Organizational Structure
What is the hierarchy of your business - who is in charge of each division inside your company?
Personnel Plan
This ought to be a roll of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Raw Food Cafe Financial Plan
Will you provide all your own funding or will it be an assortment of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Raw Food Cafe Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Raw Food Cafe Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Raw Food Cafe Cash Flow
You ought to have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your chief information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Raw Food Cafe Business?
Raw Food Cafe Business Plan Page 1 | Raw Food Cafe Business Plan Page 2
Useful Raw Food Cafe Resources
Raw Food Cafe Marketing Plan | Raw Food Cafe Equipment | Raw Food Cafe Online
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