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Strategy and Implementation Summary
What is your universal approach to make your business a success and how will you accomplish this?
Real Estate Brokerage Marketing Strategy
What are the actual methods you are going to exercise in order to market your Real Estate Brokerage business to your present and likely patrons. You can moreover add the outlay involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your patrons better. For instance if you are using PPC as a system to go for Real Estate Brokerage customers you possibly will use long tail keyword search phrases considerably than succinct generic words. This should decrease your PPC expenses as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Real Estate Brokerage Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the sound out regarding your products and services to your possible clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your advantage? Are you capable of keeping your costs lower than your rivalry so that you are continually the cheapest? Do you have a first-rate locality? Are you the originator or the only one to provide a product or service? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can visit this website and get more information concerning putting your Real Estate Brokerage business online.
Sales Strategy
How are you going to generate sales for your Real Estate Brokerage business in the first place and how are you going to intensify or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to construct a rapport with your clients to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Real Estate Brokerage business proposal to assist you.
Management Summary
Management Team
Who are the central players in your company?
Real Estate Brokerage Organizational Structure
What is the hierarchy of your business - who is the manager of every department in your organization?
Personnel Plan
This ought to be a list of everyone in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Real Estate Brokerage Financial Plan
Will you deliver all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Real Estate Brokerage Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Real Estate Brokerage Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Real Estate Brokerage Cash Flow
You ought to have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your chief info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Real Estate Brokerage Business?
Real Estate Brokerage Business Plan Page 1 | Real Estate Brokerage Business Plan Page 2
Useful Real Estate Brokerage Resources
Real Estate Brokerage Marketing Plan | Real Estate Brokerage Equipment | Real Estate Brokerage Online
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