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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you complete this?
Real Estate Mortgage Broker Marketing Strategy
What are the actual methods you are going to employ in order to promote your Real Estate Mortgage Broker business to your present and probable patrons. You can in addition add the overheads involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a approach to target Real Estate Mortgage Broker customers you may draw on long tail keyword search phrases rather than short generic words. This ought to shrink your PPC overheads as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Real Estate Mortgage Broker Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out concerning your services and products to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivalry that you can exploit to your benefit? Are you able to keep your expenses lower than your rivalry so that you are continually the cheapest? Do you have a first-rate locality? Are you the first or the only one to provide a service or product? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can visit this website and get more information regarding putting your Real Estate Mortgage Broker business online.
Sales Strategy
How are you going to acquire sales for your Real Estate Mortgage Broker business in the first place and how are you going to intensify or preserve sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to create an affiliation with your customers to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Real Estate Mortgage Broker business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your company?
Real Estate Mortgage Broker Organizational Structure
What is the structure of your business - who is in charge of each division within your business?
Personnel Plan
This ought to be a list of everybody in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Real Estate Mortgage Broker Financial Plan
Will you provide all your own funding or will it be a mixture of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Real Estate Mortgage Broker Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Real Estate Mortgage Broker Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Real Estate Mortgage Broker Cash Flow
You should have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your vital info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Real Estate Mortgage Broker Business?
Real Estate Mortgage Broker Business Plan Page 1 | Real Estate Mortgage Broker Business Plan Page 2
Useful Real Estate Mortgage Broker Resources
Real Estate Mortgage Broker Marketing Plan | Real Estate Mortgage Broker Equipment | Real Estate Mortgage Broker Online
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