Free Realtor Business Plan
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Strategy and Implementation Summary

What is your universal stratagem to make your business a winner and how will you complete this?

Realtor Marketing Strategy

What are the concrete methods you are going to employ in order to promote your Realtor business to your existing and would-be customers. You can what's more add the outlay involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a way to target Realtor clients you may perhaps employ long tail keyword search phrases preferably than succinct generic words. This ought to diminish your Pay Per Click costs as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.

Realtor Pricing Strategy

How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?

Check out this article on pricing up your products

Promotion Strategy

What promotion strategies are you going to put into service to get the sound out about your services and products to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?

Business Competitive Edge

Do you have some advantage over your rivalry that you can exploit to your advantage? Are you able to keep your expenses lower than your competitors so that you are continually the cheapest? Do you have a prime place? Are you the first or the only one to provide a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?

Web Strategy

Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to deliberate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information on the subject of putting your Realtor business online.

Sales Strategy

How are you going to get sales for your Realtor business in the first place and how are you going to build up or uphold sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to foster a rapport with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?

Formulating a good business proposal will increase your chances of getting a sale. Use this sample Realtor business proposal to assist you.

Management Summary

Management Team

Who are the major protagonists in your company?

Realtor Organizational Structure

What is the structure of your business - who is in charge of every division within your business?

Personnel Plan

This ought to be a register of everyone in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.

Realtor Financial Plan

Will you deliver all your own funding or will it be a mix of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?

Realtor Break Even Analysis

How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.

Realtor Profit and Loss

You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.

Realtor Cash Flow

You should have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.

Appendix

This should bring in all your key info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.

Exit Strategy

How exactly are you going to sell your Realtor Business?

Realtor Business Plan Page 1 | Realtor Business Plan Page 2

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Useful Realtor Resources

Realtor Marketing Plan | Realtor Equipment | Realtor Online

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