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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you realize this?
Recreation Centre Marketing Strategy
What are the actual methods you are going to employ in order to market your Recreation Centre business to your existing and likely customers. You can moreover add the outlay involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your patrons better. For example if you are using PPC as a structure to target Recreation Centre clients you may well use long tail keyword search phrases preferably than short generic words. This should reduce your Pay Per Click costs as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Recreation Centre Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out about your services and products to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivalry that you can exploit to your advantage? Are you able to keep your costs lower than your competitors so that you are at all times the cheapest? Do you have a first-class site? Are you the first or the only one to provide a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can visit this website and get more info in relation to putting your Recreation Centre business online.
Sales Strategy
How are you going to pick up sales for your Recreation Centre business in the first place and how are you going to expand or sustain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to make a relationship with your patrons to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Recreation Centre business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your company?
Recreation Centre Organizational Structure
What is the hierarchy of your company - who is in charge of every division within your business?
Personnel Plan
This ought to be a directory of each person in your business, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Recreation Centre Financial Plan
Will you supply all your own funding or will it be a fusion of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Recreation Centre Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Recreation Centre Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Recreation Centre Cash Flow
You should have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your key information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Recreation Centre Business?
Recreation Centre Business Plan Page 1 | Recreation Centre Business Plan Page 2
Useful Recreation Centre Resources
Recreation Centre Marketing Plan | Recreation Centre Equipment | Recreation Centre Online
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