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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you attain this?
Refrigerator and Freezer Rental Service Marketing Strategy
What are the actual ways you are going to exercise in order to promote your Refrigerator and Freezer Rental Service business to your present and likely patrons. You can additionally add the overheads involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your patrons better. For instance if you are using PPC as a structure to target Refrigerator and Freezer Rental Service customers you could employ long tail keyword search phrases preferably than short generic words. This ought to decrease your Pay Per Click overheads as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Refrigerator and Freezer Rental Service Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out regarding your services and products to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your benefit? Are you able to keep your expenditure lower than your opposition so that you are continually the cheapest? Do you have a first-rate position? Are you the original or the only one to supply a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can visit this website and get more information concerning putting your Refrigerator and Freezer Rental Service business online.
Sales Strategy
How are you going to acquire sales for your Refrigerator and Freezer Rental Service business in the first place and how are you going to expand or preserve sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to put together an association with your customers to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Refrigerator and Freezer Rental Service business proposal to assist you.
Management Summary
Management Team
Who are the foremost protagonists in your business?
Refrigerator and Freezer Rental Service Organizational Structure
What is the hierarchy of your business - who is in charge of every division inside your business?
Personnel Plan
This should be a record of every person in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Refrigerator and Freezer Rental Service Financial Plan
Will you bring in all your own funding or will it be a mixture of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Refrigerator and Freezer Rental Service Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Refrigerator and Freezer Rental Service Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Refrigerator and Freezer Rental Service Cash Flow
You should have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your crucial information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Refrigerator and Freezer Rental Service Business?
Refrigerator and Freezer Rental Service Business Plan Page 1 | Refrigerator and Freezer Rental Service Business Plan Page 2
Useful Refrigerator and Freezer Rental Service Resources
Refrigerator and Freezer Rental Service Marketing Plan | Refrigerator and Freezer Rental Service Equipment | Refrigerator and Freezer Rental Service Online
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