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Strategy and Implementation SummaryWhat is your universal stratagem to make your business a success and how will you go about this? Refrigerator and Freezer Store Marketing StrategyWhat are the concrete ways you are going to employ in order to promote your Refrigerator and Freezer Store business to your existing and impending clients. You can also add the expenses involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your clients better. For example if you are using PPC as a way to target Refrigerator and Freezer Store customers you may well employ long tail keyword search phrases considerably than short generic words. This ought to reduce your PPC expenses as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy. Refrigerator and Freezer Store Pricing StrategyHow did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to put into action to get the word out as regards your services and products to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some advantage above your rivals that you can exploit to your gain? Are you capable of keeping your overheads lower than your competition so that you are always the cheapest? Do you have a superlative location? Are you the first or the only one to supply a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence? Web StrategyAre you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information concerning putting your Refrigerator and Freezer Store business online. Sales StrategyHow are you going to get sales for your Refrigerator and Freezer Store business in the first place and how are you going to expand or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to put together a connection with your patrons to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Refrigerator and Freezer Store business proposal to assist you. Management SummaryManagement TeamWho are the key protagonists in your company? Refrigerator and Freezer Store Organizational StructureWhat is the structure of your business - who is the manager of each department inside your organization? Personnel PlanThis ought to be a listing of everyone in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not. Refrigerator and Freezer Store Financial PlanWill you contribute all your own funding or will it be an assortment of your money, bank loans, or angel investors? Do you need help in writing your financial plan? Refrigerator and Freezer Store Break Even AnalysisHow long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples. Refrigerator and Freezer Store Profit and LossYou can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you. Refrigerator and Freezer Store Cash FlowYou should have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis should incorporate all your key information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors. Exit StrategyHow exactly are you going to sell your Refrigerator and Freezer Store Business?
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