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Strategy and Implementation Summary
What is your common approach to make your business a success and how will you go about this?
Rental Marketing Strategy
What are the authentic methods you are going to draw on in order to promote your Rental business to your present and prospective patrons. You can furthermore add the overheads involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your clients better. For instance if you are using PPC as a means to go for Rental patrons you may perhaps use long tail keyword search phrases considerably than short generic words. This ought to trim down your PPC overheads as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Rental Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out as regards your products and services to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your advantage? Are you able to keep your overheads lower than your competition so that you are at all times the cheapest? Do you have a prime position? Are you the original or the only one to provide a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can go and see this website and get more information with reference to putting your Rental business online.
Sales Strategy
How are you going to get sales for your Rental business in the first place and how are you going to intensify or maintain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to construct a bond with your clients to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Rental business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Rental Organizational Structure
What is the structure of your company - who is in charge of every division within your business?
Personnel Plan
This should be a directory of each person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Rental Financial Plan
Will you bring in all your own funding or will it be an assortment of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Rental Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Rental Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Rental Cash Flow
You should have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your central info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Rental Business?
Rental Business Plan Page 1 | Rental Business Plan Page 2
Useful Rental Resources
Rental Marketing Plan | Rental Equipment | Rental Online
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