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Strategy and Implementation Summary
What is your common approach to make your business a success and how will you accomplish this?
Rental Yard Marketing Strategy
What are the definite methods you are going to draw on in order to promote your Rental Yard business to your existing and potential customers. You can in addition add the expenses involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a system to go for Rental Yard clients you could use long tail keyword search phrases preferably than short generic words. This should lower your Pay Per Click outlay as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Rental Yard Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out as regards your products and services to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your advantage? Are you able to keep your expenses lower than your rivals so that you are always the cheapest? Do you have a superlative locality? Are you the original or the only one to provide a service or product? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to deliberate long and hard where your business is going to position itself. You can go and see this website and get more information concerning putting your Rental Yard business online.
Sales Strategy
How are you going to generate sales for your Rental Yard business in the first place and how are you going to expand or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to build an association with your patrons to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Rental Yard business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your business?
Rental Yard Organizational Structure
What is the structure of your business - who is in charge of each division inside your organization?
Personnel Plan
This should be a roll of each person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Rental Yard Financial Plan
Will you supply all your own funding or will it be a blend of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Rental Yard Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Rental Yard Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Rental Yard Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your chief information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Rental Yard Business?
Rental Yard Business Plan Page 1 | Rental Yard Business Plan Page 2
Useful Rental Yard Resources
Rental Yard Marketing Plan | Rental Yard Equipment | Rental Yard Online
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