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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you complete this?
Restaurant Marketing Strategy
What are the real ways you are going to use in order to promote your Restaurant business to your existing and probable patrons. You can in addition add the costs involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can seek out your customers better. For instance if you are using PPC as a method to target Restaurant customers you possibly will employ long tail keyword search phrases considerably than short generic words. This should diminish your Pay Per Click expenditure as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Restaurant Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out about your services and products to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your advantage? Are you capable of keeping your expenses lower than your rivals so that you are always the cheapest? Do you have a first-rate position? Are you the original or the only one to supply a service or product? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can visit this website and get more information as regards putting your Restaurant business online.
Sales Strategy
How are you going to generate sales for your Restaurant business in the first place and how are you going to grow or sustain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to make a connection with your customers to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Restaurant business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your company?
Restaurant Organizational Structure
What is the structure of your company - who is in charge of every department inside your business?
Personnel Plan
This should be a record of each person in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Restaurant Financial Plan
Will you supply all your own funding or will it be a combination of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Restaurant Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Restaurant Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Restaurant Cash Flow
You should have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your essential information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Restaurant Business?
Restaurant Business Plan Page 1 | Restaurant Business Plan Page 2
Useful Restaurant Resources
Restaurant Marketing Plan | Restaurant Equipment | Restaurant Online
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