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Strategy and Implementation Summary
What is your universal strategy to make your business a winner and how will you realize this?
Retail Marketing Strategy
What are the definite methods you are going to use in order to promote your Retail business to your existing and potential patrons. You can in addition add the expenditure involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your patrons better. For instance if you are using PPC as a structure to go for Retail patrons you may employ long tail keyword search phrases to a certain extent than short generic words. This ought to slash your Pay Per Click overheads as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Retail Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out regarding your products and services to your potential patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your benefit? Are you able to keep your outlay lower than your competition so that you are at all times the cheapest? Do you have a superlative location? Are you the first or the only one to provide a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can pay a visit to this website and get more information on the subject of putting your Retail business online.
Sales Strategy
How are you going to acquire sales for your Retail business in the first place and how are you going to build up or uphold sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to develop a connection with your customers to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Retail business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your business?
Retail Organizational Structure
What is the hierarchy of your business - who is in charge of each department in your organization?
Personnel Plan
This should be a register of everyone in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Retail Financial Plan
Will you deliver all your own funding or will it be a mix of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Retail Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Retail Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Retail Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your key information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Retail Business?
Retail Business Plan Page 1 | Retail Business Plan Page 2
Useful Retail Resources
Retail Marketing Plan | Retail Equipment | Retail Online
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