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Strategy and Implementation Summary
What is your universal approach to make your business a success and how will you go about this?
Retail Shop Marketing Strategy
What are the concrete ways you are going to use in order to promote your Retail Shop business to your existing and likely clients. You can also add the costs involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a method to go for Retail Shop customers you could employ long tail keyword search phrases to a certain extent than succinct generic words. This ought to trim down your Pay Per Click outlay as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Retail Shop Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out about your products and services to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your advantage? Are you able to keep your expenditure lower than your competition so that you are at all times the cheapest? Do you have a prime position? Are you the first or the only one to provide a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can visit this website and get more info as regards putting your Retail Shop business online.
Sales Strategy
How are you going to get sales for your Retail Shop business in the first place and how are you going to grow or sustain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to construct a rapport with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Retail Shop business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your business?
Retail Shop Organizational Structure
What is the hierarchy of your business - who is in charge of every department inside your company?
Personnel Plan
This ought to be a register of each person in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Retail Shop Financial Plan
Will you provide all your own funding or will it be a mixture of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Retail Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Retail Shop Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Retail Shop Cash Flow
You ought to have tables and charts to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should take account of all your necessary info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Retail Shop Business?
Retail Shop Business Plan Page 1 | Retail Shop Business Plan Page 2
Useful Retail Shop Resources
Retail Shop Marketing Plan | Retail Shop Equipment | Retail Shop Online
Find a different business plan...