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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you attain this?
Road Building Contractor Marketing Strategy
What are the genuine ways you are going to use in order to promote your Road Building Contractor business to your present and possible patrons. You can as well add the overheads involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a procedure to go for Road Building Contractor customers you may well employ long tail keyword search phrases significantly than succinct generic words. This should trim down your Pay Per Click expenditure as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Road Building Contractor Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out concerning your products and services to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your advantage? Are you able to keep your overheads lower than your rivalry so that you are continuously the cheapest? Do you have a prime place? Are you the pioneer or the only one to provide a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info in relation to putting your Road Building Contractor business online.
Sales Strategy
How are you going to get sales for your Road Building Contractor business in the first place and how are you going to intensify or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to put together a connection with your patrons to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Road Building Contractor business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your business?
Road Building Contractor Organizational Structure
What is the structure of your business - who is in charge of each division in your business?
Personnel Plan
This ought to be a register of every person in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to alter in the future or not.
Road Building Contractor Financial Plan
Will you bring all your own funding or will it be a blend of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Road Building Contractor Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Road Building Contractor Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Road Building Contractor Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your vital info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Road Building Contractor Business?
Road Building Contractor Business Plan Page 1 | Road Building Contractor Business Plan Page 2
Useful Road Building Contractor Resources
Road Building Contractor Marketing Plan | Road Building Contractor Equipment | Road Building Contractor Online
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