 |
 |
|
|
 |
Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you go about this?
Road Service Marketing Strategy
What are the real methods you are going to draw on in order to promote your Road Service business to your existing and probable customers. You can furthermore add the expenditure involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your clients better. For instance if you are using PPC as a means to go for Road Service customers you possibly will draw on long tail keyword search phrases to a certain extent than short generic words. This should lessen your Pay Per Click expenditure as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Road Service Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out regarding your products and services to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your advantage? Are you capable of keeping your costs lower than your rivalry so that you are constantly the cheapest? Do you have a premier place? Are you the originator or the only one to provide a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to contemplate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information about putting your Road Service business online.
Sales Strategy
How are you going to generate sales for your Road Service business in the first place and how are you going to grow or uphold sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to shape an affiliation with your customers to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Road Service business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your company?
Road Service Organizational Structure
What is the structure of your company - who is the manager of every department within your business?
Personnel Plan
This should be a listing of each person in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Road Service Financial Plan
Will you provide all your own funding or will it be a combination of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Road Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Road Service Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Road Service Cash Flow
You should have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your vital information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Road Service Business?
Road Service Business Plan Page 1 | Road Service Business Plan Page 2
Useful Road Service Resources
Road Service Marketing Plan | Road Service Equipment | Road Service Online
Find a different business plan...