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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you go about this?
Rock Climbing Centre Marketing Strategy
What are the tangible ways you are going to exercise in order to promote your Rock Climbing Centre business to your present and probable clients. You can also add the outlay involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your customers better. For instance if you are using PPC as a structure to target Rock Climbing Centre patrons you could use long tail keyword search phrases rather than succinct generic words. This should slash your PPC overheads as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Rock Climbing Centre Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the sound out as regards your products and services to your would-be customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your advantage? Are you capable of keeping your costs lower than your competitors so that you are continually the cheapest? Do you have a premier place? Are you the original or the only one to supply a service or product? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can go and see this website and get more information as regards putting your Rock Climbing Centre business online.
Sales Strategy
How are you going to generate sales for your Rock Climbing Centre business in the first place and how are you going to grow or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to develop a rapport with your clients to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Rock Climbing Centre business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your business?
Rock Climbing Centre Organizational Structure
What is the hierarchy of your company - who is the manager of each division in your company?
Personnel Plan
This ought to be a record of each person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.
Rock Climbing Centre Financial Plan
Will you contribute all your own funding or will it be a combination of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Rock Climbing Centre Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Rock Climbing Centre Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Rock Climbing Centre Cash Flow
You ought to have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your central information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Rock Climbing Centre Business?
Rock Climbing Centre Business Plan Page 1 | Rock Climbing Centre Business Plan Page 2
Useful Rock Climbing Centre Resources
Rock Climbing Centre Marketing Plan | Rock Climbing Centre Equipment | Rock Climbing Centre Online
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