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Strategy and Implementation Summary
What is your universal stratagem to make your business a winner and how will you attain this?
Rock Shop Marketing Strategy
What are the genuine ways you are going to draw on in order to promote your Rock Shop business to your existing and prospective patrons. You can additionally add the expenses involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your patrons better. For example if you are using Pay Per Click as a means to target Rock Shop customers you possibly will employ long tail keyword search phrases significantly than short generic words. This should shrink your PPC overheads as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Rock Shop Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out concerning your services and products to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your benefit? Are you able to keep your outlay lower than your rivalry so that you are continually the cheapest? Do you have a superlative place? Are you the original or the only one to supply a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can go and see this website and get more information regarding putting your Rock Shop business online.
Sales Strategy
How are you going to acquire sales for your Rock Shop business in the first place and how are you going to expand or sustain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to put together a connection with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Rock Shop business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your company?
Rock Shop Organizational Structure
What is the structure of your company - who is the manager of each division in your company?
Personnel Plan
This should be a roll of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Rock Shop Financial Plan
Will you deliver all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Rock Shop Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Rock Shop Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Rock Shop Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your vital information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Rock Shop Business?
Rock Shop Business Plan Page 1 | Rock Shop Business Plan Page 2
Useful Rock Shop Resources
Rock Shop Marketing Plan | Rock Shop Equipment | Rock Shop Online
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