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Strategy and Implementation SummaryWhat is your common stratagem to make your business a winner and how will you attain this? Roofing Marketing StrategyWhat are the tangible ways you are going to exercise in order to market your Roofing business to your existing and potential patrons. You can moreover add the expenditure involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your patrons better. For example if you are using PPC as a method to go for Roofing clients you might draw on long tail keyword search phrases to a certain extent than short generic words. This ought to slash your Pay Per Click overheads as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy. Roofing Pricing StrategyWhat strategy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to instigate to get the word out regarding your products and services to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some benefits over your opposition that you can exploit to your benefit? Are you able to keep your overheads lower than your competition so that you are continuously the cheapest? Do you have a prime location? Are you the originator or the only one to provide a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence? Web StrategyAre you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can visit this website and get more information as regards putting your Roofing business online. Sales StrategyHow are you going to pick up sales for your Roofing business in the first place and how are you going to increase or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to develop a relationship with your clients to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Roofing business proposal to assist you. Management SummaryManagement TeamWho are the foremost protagonists in your company? Roofing Organizational StructureWhat is the hierarchy of your company - who is in charge of each division within your organization? Personnel PlanThis ought to be a record of everybody in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not. Roofing Financial PlanWill you bring in all your own funding or will it be an assortment of your funds, bank loans, or angel investors? Do you need help in writing your financial plan? Roofing Break Even AnalysisHow long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples. Roofing Profit and LossYou can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you. Roofing Cash FlowYou ought to have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis ought to consist of all your chief info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors. Exit StrategyHow exactly are you going to sell your Roofing Business?
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