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Strategy and Implementation Summary
What is your common stratagem to make your business a winner and how will you go about this?
Sailing Instructor Marketing Strategy
What are the genuine ways you are going to employ in order to market your Sailing Instructor business to your present and possible clients. You can moreover add the costs involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your clients better. For instance if you are using Pay Per Click as a means to go for Sailing Instructor patrons you might use long tail keyword search phrases to a certain extent than short generic words. This ought to drive down your Pay Per Click expenditure as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Sailing Instructor Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out concerning your products and services to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your advantage? Are you capable of keeping your expenses lower than your rivalry so that you are at all times the cheapest? Do you have a prime place? Are you the original or the only one to supply a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information in relation to putting your Sailing Instructor business online.
Sales Strategy
How are you going to pick up sales for your Sailing Instructor business in the first place and how are you going to intensify or maintain sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to make a connection with your customers to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Sailing Instructor business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your company?
Sailing Instructor Organizational Structure
What is the hierarchy of your business - who is in charge of each division within your company?
Personnel Plan
This ought to be a list of every person in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Sailing Instructor Financial Plan
Will you bring all your own funding or will it be a blend of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Sailing Instructor Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Sailing Instructor Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Sailing Instructor Cash Flow
You ought to have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your crucial information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Sailing Instructor Business?
Sailing Instructor Business Plan Page 1 | Sailing Instructor Business Plan Page 2
Useful Sailing Instructor Resources
Sailing Instructor Marketing Plan | Sailing Instructor Equipment | Sailing Instructor Online
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