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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you attain this?
Sandwich Maker Marketing Strategy
What are the actual methods you are going to draw on in order to market your Sandwich Maker business to your present and likely clients. You can also add the outlay involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your patrons better. For example if you are using Pay Per Click as a means to target Sandwich Maker clients you may perhaps use long tail keyword search phrases considerably than succinct generic words. This ought to decrease your Pay Per Click expenditure as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Sandwich Maker Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out concerning your products and services to your potential patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competitors that you can exploit to your gain? Are you able to keep your outlay lower than your rivals so that you are constantly the cheapest? Do you have a superior site? Are you the original or the only one to supply a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can go and see this website and get more information regarding putting your Sandwich Maker business online.
Sales Strategy
How are you going to pick up sales for your Sandwich Maker business in the first place and how are you going to increase or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to build a rapport with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Sandwich Maker business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your business?
Sandwich Maker Organizational Structure
What is the hierarchy of your business - who is in charge of every department inside your business?
Personnel Plan
This ought to be a list of every person in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Sandwich Maker Financial Plan
Will you bring in all your own funding or will it be a mix of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Sandwich Maker Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Sandwich Maker Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Sandwich Maker Cash Flow
You ought to have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your essential information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Sandwich Maker Business?
Sandwich Maker Business Plan Page 1 | Sandwich Maker Business Plan Page 2
Useful Sandwich Maker Resources
Sandwich Maker Marketing Plan | Sandwich Maker Equipment | Sandwich Maker Online
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