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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you go about this?
Sandwich Store Marketing Strategy
What are the authentic methods you are going to employ in order to market your Sandwich Store business to your existing and potential clients. You can as well add the expenses involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a technique to go for Sandwich Store clients you may perhaps draw on long tail keyword search phrases preferably than succinct generic words. This should reduce your PPC expenses as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Sandwich Store Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out regarding your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your advantage? Are you able to keep your overheads lower than your competition so that you are at all times the cheapest? Do you have a premier place? Are you the originator or the only one to provide a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info about putting your Sandwich Store business online.
Sales Strategy
How are you going to pick up sales for your Sandwich Store business in the first place and how are you going to boost or uphold sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to develop a connection with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Sandwich Store business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your business?
Sandwich Store Organizational Structure
What is the structure of your business - who is the manager of each division inside your company?
Personnel Plan
This ought to be a listing of every person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Sandwich Store Financial Plan
Will you deliver all your own funding or will it be a combination of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Sandwich Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Sandwich Store Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Sandwich Store Cash Flow
You should have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your essential information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Sandwich Store Business?
Sandwich Store Business Plan Page 1 | Sandwich Store Business Plan Page 2
Useful Sandwich Store Resources
Sandwich Store Marketing Plan | Sandwich Store Equipment | Sandwich Store Online
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