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Strategy and Implementation SummaryWhat is your universal strategy to make your business a success and how will you attain this? School Marketing StrategyWhat are the definite methods you are going to use in order to promote your School business to your existing and impending clients. You can moreover add the overheads involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a means to target School patrons you might draw on long tail keyword search phrases preferably than short generic words. This ought to drive down your PPC costs as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy. School Pricing StrategyHow have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to put into action to get the sound out regarding your services and products to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some advantage over your rivals that you can exploit to your benefit? Are you capable of keeping your expenses lower than your rivalry so that you are always the cheapest? Do you have a first-class position? Are you the pioneer or the only one to provide a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence? Web StrategyAre you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can pay a visit to this website and get more information in relation to putting your School business online. Sales StrategyHow are you going to get sales for your School business in the first place and how are you going to build up or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to encourage an association with your customers to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample School business proposal to assist you. Management SummaryManagement TeamWho are the central protagonists in your company? School Organizational StructureWhat is the hierarchy of your business - who is in charge of every department inside your company? Personnel PlanThis should be a directory of each person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to alter in the future or not. School Financial PlanWill you bring all your own funding or will it be a blend of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan? School Break Even AnalysisHow long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples. School Profit and LossYou can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you. School Cash FlowYou ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis ought to embrace all your vital info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors. Exit StrategyHow exactly are you going to sell your School Business?
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