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Strategy and Implementation Summary
What is your universal approach to make your business a success and how will you realize this?
Search Engine Marketing Service Marketing Strategy
What are the concrete ways you are going to employ in order to promote your Search Engine Marketing Service business to your present and would-be patrons. You can also add the overheads involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a approach to target Search Engine Marketing Service customers you may perhaps use long tail keyword search phrases rather than succinct generic words. This should lower your PPC expenses as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Search Engine Marketing Service Pricing Strategy
What policy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out regarding your services and products to your potential patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your gain? Are you capable of keeping your expenditure lower than your competitors so that you are always the cheapest? Do you have a first-rate position? Are you the originator or the only one to supply a service or product? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information regarding putting your Search Engine Marketing Service business online.
Sales Strategy
How are you going to acquire sales for your Search Engine Marketing Service business in the first place and how are you going to increase or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to build an affiliation with your customers to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Search Engine Marketing Service business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your company?
Search Engine Marketing Service Organizational Structure
What is the structure of your business - who is in charge of each department in your organization?
Personnel Plan
This should be a listing of every person in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Search Engine Marketing Service Financial Plan
Will you bring all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Search Engine Marketing Service Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Search Engine Marketing Service Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Search Engine Marketing Service Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your fundamental information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Search Engine Marketing Service Business?
Search Engine Marketing Service Business Plan Page 1 | Search Engine Marketing Service Business Plan Page 2
Useful Search Engine Marketing Service Resources
Search Engine Marketing Service Marketing Plan | Search Engine Marketing Service Equipment | Search Engine Marketing Service Online
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