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Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you achieve this?
Second Hand Clothes Shop Marketing Strategy
What are the actual methods you are going to use in order to promote your Second Hand Clothes Shop business to your present and probable clients. You can what's more add the costs involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your clients better. For example if you are using PPC as a approach to go for Second Hand Clothes Shop customers you may use long tail keyword search phrases rather than short generic words. This should drive down your PPC overheads as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Second Hand Clothes Shop Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out about your products and services to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivalry that you can exploit to your advantage? Are you able to keep your outlay lower than your rivalry so that you are at all times the cheapest? Do you have a premier site? Are you the originator or the only one to provide a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can go and see this website and get more information about putting your Second Hand Clothes Shop business online.
Sales Strategy
How are you going to generate sales for your Second Hand Clothes Shop business in the first place and how are you going to intensify or maintain sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to make a rapport with your customers to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Second Hand Clothes Shop business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your company?
Second Hand Clothes Shop Organizational Structure
What is the structure of your business - who is the manager of every division in your business?
Personnel Plan
This should be a list of everyone in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Second Hand Clothes Shop Financial Plan
Will you bring all your own funding or will it be a blend of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Second Hand Clothes Shop Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Second Hand Clothes Shop Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Second Hand Clothes Shop Cash Flow
You ought to have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your necessary info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Second Hand Clothes Shop Business?
Second Hand Clothes Shop Business Plan Page 1 | Second Hand Clothes Shop Business Plan Page 2
Useful Second Hand Clothes Shop Resources
Second Hand Clothes Shop Marketing Plan | Second Hand Clothes Shop Equipment | Second Hand Clothes Shop Online
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