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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you complete this?
Second Hand Furniture Shop Marketing Strategy
What are the actual ways you are going to draw on in order to promote your Second Hand Furniture Shop business to your present and prospective clients. You can moreover add the outlay involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your customers better. For example if you are using PPC as a way to go for Second Hand Furniture Shop customers you might employ long tail keyword search phrases to a certain extent than succinct generic words. This ought to lower your Pay Per Click overheads as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Second Hand Furniture Shop Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out concerning your products and services to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your advantage? Are you capable of keeping your costs lower than your rivals so that you are continuously the cheapest? Do you have a superlative site? Are you the original or the only one to supply a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can visit this website and get more information concerning putting your Second Hand Furniture Shop business online.
Sales Strategy
How are you going to get sales for your Second Hand Furniture Shop business in the first place and how are you going to grow or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to build up an association with your customers to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Second Hand Furniture Shop business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your company?
Second Hand Furniture Shop Organizational Structure
What is the structure of your company - who is in charge of each department inside your business?
Personnel Plan
This ought to be a listing of everyone in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Second Hand Furniture Shop Financial Plan
Will you bring in all your own funding or will it be a mix of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Second Hand Furniture Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Second Hand Furniture Shop Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Second Hand Furniture Shop Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your necessary information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Second Hand Furniture Shop Business?
Second Hand Furniture Shop Business Plan Page 1 | Second Hand Furniture Shop Business Plan Page 2
Useful Second Hand Furniture Shop Resources
Second Hand Furniture Shop Marketing Plan | Second Hand Furniture Shop Equipment | Second Hand Furniture Shop Online
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