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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you achieve this?
Second Hand Furniture Store Marketing Strategy
What are the authentic ways you are going to use in order to promote your Second Hand Furniture Store business to your present and prospective clients. You can additionally add the costs involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a method to target Second Hand Furniture Store patrons you might use long tail keyword search phrases rather than short generic words. This should lower your Pay Per Click outlay as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Second Hand Furniture Store Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out concerning your products and services to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your gain? Are you capable of keeping your overheads lower than your opposition so that you are continually the cheapest? Do you have a prime position? Are you the original or the only one to provide a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info concerning putting your Second Hand Furniture Store business online.
Sales Strategy
How are you going to acquire sales for your Second Hand Furniture Store business in the first place and how are you going to grow or preserve sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to build an affiliation with your patrons to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Second Hand Furniture Store business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your company?
Second Hand Furniture Store Organizational Structure
What is the hierarchy of your business - who is the manager of every department inside your company?
Personnel Plan
This should be a roll of everyone in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Second Hand Furniture Store Financial Plan
Will you bring all your own funding or will it be a mix of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Second Hand Furniture Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Second Hand Furniture Store Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Second Hand Furniture Store Cash Flow
You should have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your crucial info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Second Hand Furniture Store Business?
Second Hand Furniture Store Business Plan Page 1 | Second Hand Furniture Store Business Plan Page 2
Useful Second Hand Furniture Store Resources
Second Hand Furniture Store Marketing Plan | Second Hand Furniture Store Equipment | Second Hand Furniture Store Online
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