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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you accomplish this?
Self Defence Marketing Strategy
What are the tangible ways you are going to draw on in order to market your Self Defence business to your present and impending clients. You can as well add the expenditure involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a structure to go for Self Defence customers you could draw on long tail keyword search phrases significantly than short generic words. This should condense your PPC outlay as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Self Defence Pricing Strategy
What strategy did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out as regards your services and products to your possible clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your gain? Are you capable of keeping your overheads lower than your opposition so that you are constantly the cheapest? Do you have a premier location? Are you the originator or the only one to provide a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can go and see this website and get more information concerning putting your Self Defence business online.
Sales Strategy
How are you going to acquire sales for your Self Defence business in the first place and how are you going to expand or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to put together an affiliation with your customers to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Self Defence business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your company?
Self Defence Organizational Structure
What is the hierarchy of your company - who is in charge of every department within your business?
Personnel Plan
This ought to be a directory of every person in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Self Defence Financial Plan
Will you supply all your own funding or will it be a blend of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Self Defence Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Self Defence Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Self Defence Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your fundamental info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Self Defence Business?
Self Defence Business Plan Page 1 | Self Defence Business Plan Page 2
Useful Self Defence Resources
Self Defence Marketing Plan | Self Defence Equipment | Self Defence Online
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