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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you attain this?
Self Defense Marketing Strategy
What are the actual ways you are going to use in order to promote your Self Defense business to your existing and probable clients. You can in addition add the overheads involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a system to target Self Defense clients you possibly will employ long tail keyword search phrases considerably than short generic words. This should slash your Pay Per Click expenses as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Self Defense Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out regarding your products and services to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your gain? Are you capable of keeping your costs lower than your competition so that you are always the cheapest? Do you have a superlative site? Are you the first or the only one to supply a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can visit this website and get more info on the subject of putting your Self Defense business online.
Sales Strategy
How are you going to get sales for your Self Defense business in the first place and how are you going to expand or preserve sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to encourage an association with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Self Defense business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your company?
Self Defense Organizational Structure
What is the hierarchy of your business - who is in charge of every division inside your business?
Personnel Plan
This should be a roll of everybody in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Self Defense Financial Plan
Will you bring in all your own funding or will it be a mix of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Self Defense Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Self Defense Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Self Defense Cash Flow
You should have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your necessary info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Self Defense Business?
Self Defense Business Plan Page 1 | Self Defense Business Plan Page 2
Useful Self Defense Resources
Self Defense Marketing Plan | Self Defense Equipment | Self Defense Online
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