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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you achieve this?
Self-Defense Instructor Marketing Strategy
What are the definite methods you are going to use in order to market your Self-Defense Instructor business to your present and probable customers. You can also add the costs involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a structure to target Self-Defense Instructor patrons you may use long tail keyword search phrases considerably than short generic words. This ought to condense your PPC expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Self-Defense Instructor Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the sound out regarding your products and services to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competitors that you can exploit to your gain? Are you able to keep your expenditure lower than your rivals so that you are at all times the cheapest? Do you have a first-rate place? Are you the first or the only one to provide a service or product? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info in relation to putting your Self-Defense Instructor business online.
Sales Strategy
How are you going to pick up sales for your Self-Defense Instructor business in the first place and how are you going to increase or sustain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to encourage a bond with your clients to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Self-Defense Instructor business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your company?
Self-Defense Instructor Organizational Structure
What is the hierarchy of your business - who is the manager of every division inside your organization?
Personnel Plan
This should be a list of each person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
Self-Defense Instructor Financial Plan
Will you supply all your own funding or will it be a combination of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Self-Defense Instructor Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Self-Defense Instructor Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Self-Defense Instructor Cash Flow
You ought to have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your chief information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Self-Defense Instructor Business?
Self-Defense Instructor Business Plan Page 1 | Self-Defense Instructor Business Plan Page 2
Useful Self-Defense Instructor Resources
Self-Defense Instructor Marketing Plan | Self-Defense Instructor Equipment | Self-Defense Instructor Online
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