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Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you realize this?
Self Defense School Marketing Strategy
What are the concrete methods you are going to exercise in order to market your Self Defense School business to your existing and impending clients. You can also add the outlay involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your customers better. For example if you are using PPC as a strategy to target Self Defense School patrons you possibly will draw on long tail keyword search phrases to a certain extent than short generic words. This ought to decrease your PPC expenses as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Self Defense School Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the sound out concerning your products and services to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your advantage? Are you able to keep your outlay lower than your competitors so that you are continuously the cheapest? Do you have a prime position? Are you the first or the only one to provide a service or product? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can go and see this website and get more info on the subject of putting your Self Defense School business online.
Sales Strategy
How are you going to acquire sales for your Self Defense School business in the first place and how are you going to boost or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to make a rapport with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Self Defense School business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your company?
Self Defense School Organizational Structure
What is the hierarchy of your company - who is the manager of every division inside your organization?
Personnel Plan
This ought to be a record of every person in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Self Defense School Financial Plan
Will you contribute all your own funding or will it be a blend of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Self Defense School Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Self Defense School Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Self Defense School Cash Flow
You ought to have tables and charts to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your chief info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Self Defense School Business?
Self Defense School Business Plan Page 1 | Self Defense School Business Plan Page 2
Useful Self Defense School Resources
Self Defense School Marketing Plan | Self Defense School Equipment | Self Defense School Online
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