 |
 |
|
|
 |
Strategy and Implementation Summary
What is your universal stratagem to make your business a winner and how will you realize this?
Shoe Repair Services Marketing Strategy
What are the genuine ways you are going to draw on in order to market your Shoe Repair Services business to your present and probable customers. You can also add the expenses involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a strategy to go for Shoe Repair Services clients you may perhaps draw on long tail keyword search phrases rather than short generic words. This should lower your PPC expenses as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Shoe Repair Services Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out concerning your services and products to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your advantage? Are you capable of keeping your outlay lower than your opposition so that you are constantly the cheapest? Do you have a superlative locality? Are you the first or the only one to supply a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can pay a visit to this website and get more info on the subject of putting your Shoe Repair Services business online.
Sales Strategy
How are you going to acquire sales for your Shoe Repair Services business in the first place and how are you going to grow or sustain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to encourage a rapport with your patrons to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Shoe Repair Services business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your business?
Shoe Repair Services Organizational Structure
What is the hierarchy of your company - who is the manager of every department in your business?
Personnel Plan
This ought to be a listing of everyone in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
Shoe Repair Services Financial Plan
Will you deliver all your own funding or will it be a mix of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Shoe Repair Services Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Shoe Repair Services Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Shoe Repair Services Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your chief info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Shoe Repair Services Business?
Shoe Repair Services Business Plan Page 1 | Shoe Repair Services Business Plan Page 2
Useful Shoe Repair Services Resources
Shoe Repair Services Marketing Plan | Shoe Repair Services Equipment | Shoe Repair Services Online
Find a different business plan...