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Strategy and Implementation Summary
What is your common strategy to make your business a success and how will you complete this?
Shoe Retail Marketing Strategy
What are the genuine methods you are going to exercise in order to market your Shoe Retail business to your existing and probable customers. You can also add the outlay involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your customers better. For example if you are using Pay Per Click as a technique to go for Shoe Retail customers you could use long tail keyword search phrases to a certain extent than succinct generic words. This ought to slash your Pay Per Click expenses as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Shoe Retail Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out regarding your products and services to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your advantage? Are you capable of keeping your costs lower than your competition so that you are always the cheapest? Do you have a first-rate site? Are you the first or the only one to supply a service or product? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information in relation to putting your Shoe Retail business online.
Sales Strategy
How are you going to generate sales for your Shoe Retail business in the first place and how are you going to boost or sustain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to put together an association with your patrons to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Shoe Retail business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your company?
Shoe Retail Organizational Structure
What is the hierarchy of your business - who is the manager of each department within your company?
Personnel Plan
This should be a roll of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.
Shoe Retail Financial Plan
Will you bring in all your own funding or will it be a mixture of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Shoe Retail Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Shoe Retail Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Shoe Retail Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your central information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Shoe Retail Business?
Shoe Retail Business Plan Page 1 | Shoe Retail Business Plan Page 2
Useful Shoe Retail Resources
Shoe Retail Marketing Plan | Shoe Retail Equipment | Shoe Retail Online
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