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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you attain this?
Shoe Store Marketing Strategy
What are the actual ways you are going to employ in order to market your Shoe Store business to your present and potential customers. You can in addition add the outlay involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a system to target Shoe Store customers you may employ long tail keyword search phrases significantly than short generic words. This ought to cut down your Pay Per Click overheads as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Shoe Store Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out concerning your services and products to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your gain? Are you capable of keeping your outlay lower than your competition so that you are continually the cheapest? Do you have a first-rate position? Are you the original or the only one to provide a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can go and see this website and get more info regarding putting your Shoe Store business online.
Sales Strategy
How are you going to pick up sales for your Shoe Store business in the first place and how are you going to build up or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to build up a connection with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Shoe Store business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your company?
Shoe Store Organizational Structure
What is the hierarchy of your business - who is in charge of every division in your company?
Personnel Plan
This ought to be a directory of every person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Shoe Store Financial Plan
Will you contribute all your own funding or will it be a mix of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Shoe Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Shoe Store Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Shoe Store Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your key info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Shoe Store Business?
Shoe Store Business Plan Page 1 | Shoe Store Business Plan Page 2
Useful Shoe Store Resources
Shoe Store Marketing Plan | Shoe Store Equipment | Shoe Store Online
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