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Strategy and Implementation Summary
What is your universal strategy to make your business a success and how will you attain this?
Sightseeing Bus Tours Marketing Strategy
What are the actual methods you are going to employ in order to promote your Sightseeing Bus Tours business to your existing and potential clients. You can moreover add the outlay involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your customers better. For instance if you are using PPC as a approach to go for Sightseeing Bus Tours customers you may employ long tail keyword search phrases significantly than short generic words. This should trim down your PPC overheads as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Sightseeing Bus Tours Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out concerning your services and products to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivalry that you can exploit to your benefit? Are you able to keep your overheads lower than your opposition so that you are always the cheapest? Do you have a superior site? Are you the pioneer or the only one to provide a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info about putting your Sightseeing Bus Tours business online.
Sales Strategy
How are you going to get sales for your Sightseeing Bus Tours business in the first place and how are you going to build up or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to build up a bond with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Sightseeing Bus Tours business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your business?
Sightseeing Bus Tours Organizational Structure
What is the hierarchy of your business - who is the manager of each division in your company?
Personnel Plan
This should be a roll of each person in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Sightseeing Bus Tours Financial Plan
Will you bring all your own funding or will it be a combination of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Sightseeing Bus Tours Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Sightseeing Bus Tours Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Sightseeing Bus Tours Cash Flow
You should have tables and charts to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your chief information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Sightseeing Bus Tours Business?
Sightseeing Bus Tours Business Plan Page 1 | Sightseeing Bus Tours Business Plan Page 2
Useful Sightseeing Bus Tours Resources
Sightseeing Bus Tours Marketing Plan | Sightseeing Bus Tours Equipment | Sightseeing Bus Tours Online
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