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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you realize this?
Ski Marketing Strategy
What are the actual ways you are going to use in order to market your Ski business to your present and potential patrons. You can also add the expenses involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can seek out your patrons better. For instance if you are using PPC as a structure to go for Ski patrons you may well draw on long tail keyword search phrases preferably than succinct generic words. This ought to lower your Pay Per Click outlay as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Ski Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out regarding your products and services to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your benefit? Are you capable of keeping your outlay lower than your rivals so that you are always the cheapest? Do you have a prime site? Are you the originator or the only one to provide a service or product? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can pay a quick visit to this website and get more information on the subject of putting your Ski business online.
Sales Strategy
How are you going to get sales for your Ski business in the first place and how are you going to boost or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to make a bond with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Ski business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your business?
Ski Organizational Structure
What is the hierarchy of your company - who is the manager of every division within your organization?
Personnel Plan
This should be a directory of each person in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Ski Financial Plan
Will you deliver all your own funding or will it be a combination of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Ski Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Ski Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Ski Cash Flow
You should have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your crucial info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Ski Business?
Ski Business Plan Page 1 | Ski Business Plan Page 2
Useful Ski Resources
Ski Marketing Plan | Ski Equipment | Ski Online
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