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Strategy and Implementation Summary
What is your common stratagem to make your business a winner and how will you accomplish this?
Skin Diving School Marketing Strategy
What are the genuine ways you are going to use in order to market your Skin Diving School business to your present and prospective patrons. You can furthermore add the expenses involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can target your patrons better. For example if you are using PPC as a means to target Skin Diving School patrons you may well employ long tail keyword search phrases considerably than short generic words. This ought to bring down your PPC expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Skin Diving School Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out regarding your services and products to your would-be customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your benefit? Are you capable of keeping your overheads lower than your opposition so that you are at all times the cheapest? Do you have a first-rate position? Are you the original or the only one to provide a product or service? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can pay a visit to this website and get more information with reference to putting your Skin Diving School business online.
Sales Strategy
How are you going to generate sales for your Skin Diving School business in the first place and how are you going to increase or sustain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to construct a rapport with your customers to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Skin Diving School business proposal to assist you.
Management Summary
Management Team
Who are the core players in your business?
Skin Diving School Organizational Structure
What is the structure of your business - who is the manager of every department within your business?
Personnel Plan
This ought to be a directory of each person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Skin Diving School Financial Plan
Will you bring in all your own funding or will it be a mix of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Skin Diving School Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Skin Diving School Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Skin Diving School Cash Flow
You should have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to contain all your necessary information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Skin Diving School Business?
Skin Diving School Business Plan Page 1 | Skin Diving School Business Plan Page 2
Useful Skin Diving School Resources
Skin Diving School Marketing Plan | Skin Diving School Equipment | Skin Diving School Online
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