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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you accomplish this?
Small Builder Marketing Strategy
What are the authentic methods you are going to employ in order to promote your Small Builder business to your existing and likely patrons. You can additionally add the expenditure involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your patrons better. For instance if you are using Pay Per Click as a procedure to target Small Builder customers you could use long tail keyword search phrases significantly than short generic words. This should diminish your PPC expenses as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Small Builder Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the sound out concerning your products and services to your potential patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your benefit? Are you able to keep your overheads lower than your opposition so that you are continuously the cheapest? Do you have a first-class location? Are you the pioneer or the only one to provide a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can go and see this website and get more information in relation to putting your Small Builder business online.
Sales Strategy
How are you going to pick up sales for your Small Builder business in the first place and how are you going to increase or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to make a rapport with your clients to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Small Builder business proposal to assist you.
Management Summary
Management Team
Who are the central players in your company?
Small Builder Organizational Structure
What is the hierarchy of your company - who is in charge of each division in your company?
Personnel Plan
This ought to be a list of everyone in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to change in the future or not.
Small Builder Financial Plan
Will you supply all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Small Builder Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Small Builder Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Small Builder Cash Flow
You should have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to involve all your crucial information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Small Builder Business?
Small Builder Business Plan Page 1 | Small Builder Business Plan Page 2
Useful Small Builder Resources
Small Builder Marketing Plan | Small Builder Equipment | Small Builder Online
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