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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you achieve this?
Small Engine Repair Service Marketing Strategy
What are the concrete ways you are going to exercise in order to market your Small Engine Repair Service business to your present and probable customers. You can as well add the overheads involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your clients better. For instance if you are using PPC as a way to go for Small Engine Repair Service clients you possibly will employ long tail keyword search phrases to a certain extent than succinct generic words. This ought to reduce your PPC expenses as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Small Engine Repair Service Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out regarding your services and products to your would-be customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivalry that you can exploit to your gain? Are you able to keep your expenditure lower than your competitors so that you are continuously the cheapest? Do you have a first-class locality? Are you the pioneer or the only one to provide a service or product? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to reason long and hard where your business is going to position itself. You can visit this website and get more information on the subject of putting your Small Engine Repair Service business online.
Sales Strategy
How are you going to pick up sales for your Small Engine Repair Service business in the first place and how are you going to build up or uphold sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to create an affiliation with your patrons to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Small Engine Repair Service business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your business?
Small Engine Repair Service Organizational Structure
What is the hierarchy of your business - who is the manager of every division within your business?
Personnel Plan
This should be a record of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Small Engine Repair Service Financial Plan
Will you supply all your own funding or will it be a blend of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Small Engine Repair Service Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Small Engine Repair Service Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Small Engine Repair Service Cash Flow
You ought to have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your chief information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Small Engine Repair Service Business?
Small Engine Repair Service Business Plan Page 1 | Small Engine Repair Service Business Plan Page 2
Useful Small Engine Repair Service Resources
Small Engine Repair Service Marketing Plan | Small Engine Repair Service Equipment | Small Engine Repair Service Online
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