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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you accomplish this?
Solar Energy Marketing Strategy
What are the real methods you are going to use in order to promote your Solar Energy business to your existing and prospective patrons. You can in addition add the costs involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your customers better. For example if you are using PPC as a means to go for Solar Energy clients you possibly will employ long tail keyword search phrases significantly than succinct generic words. This should condense your PPC overheads as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Solar Energy Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out as regards your products and services to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competition that you can exploit to your gain? Are you able to keep your overheads lower than your rivalry so that you are at all times the cheapest? Do you have a first-rate location? Are you the original or the only one to supply a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to deliberate long and hard where your business is going to position itself. You can go and see this website and get more info as regards putting your Solar Energy business online.
Sales Strategy
How are you going to get sales for your Solar Energy business in the first place and how are you going to increase or maintain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to construct a relationship with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Solar Energy business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your business?
Solar Energy Organizational Structure
What is the hierarchy of your company - who is in charge of every division inside your organization?
Personnel Plan
This should be a roll of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Solar Energy Financial Plan
Will you bring all your own funding or will it be a fusion of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Solar Energy Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Solar Energy Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Solar Energy Cash Flow
You should have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your fundamental info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Solar Energy Business?
Solar Energy Business Plan Page 1 | Solar Energy Business Plan Page 2
Useful Solar Energy Resources
Solar Energy Marketing Plan | Solar Energy Equipment | Solar Energy Online
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